I help companies tell the stories that matter.
My essays, blog posts, executive briefings, presentations and white papers (mostly written for Meta) make tomorrow feel relevant today. They've also been known to shift perceptions, drive engagement and help close deals.
Selected writing — these are a few of my favorite things:
01 · Meta's 2026 Business Product Roadmap
WRITER · META · March 2026. This keynote script for Meta's 2026 business product roadmap was delivered by Meta's VP of Business Product Marketing at Meta Marketing Summit 2026. In it, I distilled dozens of product updates into four focus areas with a single throughline: business growth.
02 · AI for Business GTM Narrative
STRATEGIST/WRITER · META · June 2026. Core positioning narrative for Meta's portfolio of AI solutions for businesses, distilling a complex product suite into a single value proposition. Buyer-facing GTM messaging frames AI as the new performance multiplier for every stage of the marketing workflow.
03 · Generative AI Launch Portfolio
STRATEGIST/WRITER · META · October 2025. GTM messaging for Meta's launch portfolio at Advertising Week 2025: Introduced a new suite of AI-powered creative tools for enterprises and AI agents for small businesses, translating product capabilities into a unified value narrative that anchored internal comms, press positioning and sales enablement.
04 · Culture Rising 2023 Trends Report
WRITER/EDITOR · META · February 2023. Meta Foresight's annual trends report distills 4 million conversations and 21,000 survey responses into four key trends that will shape how marketers connect with the world.
05 · Culture Rising 2022 Trends Report
WRITER · META · February 2022. Facebook IQ's revamped trend report offers a foresight-driven framework for understanding more than 3.5 billion people. Explore what's shifting—and crucially, what's sticking.
Article · Report · Exec briefing · Case study
06 · Hello Future: AR & VR
WRITER · META · June 2021. They say the best technology becomes invisible, and this is certainly true when it comes to augmented and virtual reality. These technologies are creating an immersive new space for brand storytelling.
Article · Presentation · Exec briefing
07 · Meet the Future
WRITER · META · September 2020. If you want to understand the future, look to Gen Z. The way they discover, decide and buy is unique, and marketers have amply opportunities to meet Gen Z where they are.
Article · Report · Exec briefing
08 · Millennials & Money
WRITER · META · January 2016. Millennials have been called many things. While "financially responsible" is not typically one of them, Meta's latest research offers a new perspective to bank on.
09 · Journeys to Connectivity
WRITER · META · April 2017. Why do people without internet access decide to come online (or not)? This executive briefing captures the key findings from our interviews and survey research on the ground in Sub-Saharan Africa.
About — words change how people see the world. Content systems change how they move through it.
For 15+ years, I've helped leading tech companies turn complicated ideas into stories compelling enough to act on. My blog posts get shared, my white papers shift perceptions and my pitch decks close deals.
My work lives where strategy meets the sentence: positioning, executive thought leadership, launch narratives, and the long-form essays that make a category make sense. I write strategically, edit with conviction and care most about leaving my audience with something they will benefit from.
"Tomá's AI trend report hit the nail on the head with thought leadership and framing. You really created something amazing." — Client Council Leader, Meta
"The research and positioning of his latest AI narrative is excellent. It's landing so well — he's answering questions from our audience before they're asked, and giving them guidance in a way that doesn't appear self-serving but effectively lands the value of our technologies. Top-notch work."
"Tomá's product roadmap narrative has been super helpful when creating QBRs or a leadership meeting to talk about high-level product innovation from Meta." — Sales Leader